The first Chair Exhibition was held in 1977, initiated by some industrialists of the Chair Triangle to encourage the local industry to approach the market directly, under their own names, in contrast to acting as subcontractors to furniture companies. At the same time the Exhibition publicised the specialisation of the area.

Since 1984 its organisation has been in the hands of Promosedia and has grown from a regional, to a national and then an international exhibition. In fact it is the only international exhibition in the world dedicated to seating and is an event not to be missed for thousands of members of the trade world-wide: buyers, importers, agents, wholesalers, retailers, architects, designers and the media.